There are many career options for those who want to pursue a career as a marketer. These options include in-house marketing, freelance work, or social media marketing. In-house management is an option if you want to manage marketing efforts for the whole company. This type of work offers many benefits, and is a good choice if you are passionate about marketing.
Marketing freelance
There are several options for those who want to pursue freelance marketing as a profession. There are two options: you can set up your own website or use an Upwork platform that allows freelancers to outsource work. If you are just starting out, it may be difficult to find clients once you have some experience.
You will need to be familiar with Google Analytics and SEO if you are interested in freelance digital marketing. Also, freelance marketers need to know how audit websites and look for reasons for low conversions and bounce rates. Additionally, they will need to know how to gather and analyze data to make better decisions.
Email marketing
The role of an email marketer is a highly specialized one. It involves running campaigns that are targeted to specific audiences. These campaigns should be designed with click-through and connectivity in mind. Some email marketers have some knowledge in social media marketing. There are many career options in email marketing.
An email marketer's first job is to learn copywriting skills and analyze campaigns. After that, they can manage a team. They may also want to manage entire marketing departments or market research analysts.
Social media marketing
You need to have extensive experience and training in order to make a career out of social media marketing. You also need to have the right combination of leadership and motivation skills. The key skills required for social media managers include a thorough knowledge of social networks, budget management skills, and the ability foster professional relationships on the internet. Many employers prefer applicants who have a bachelor's or higher degree, but certificates, bootcamps, and associate degrees are acceptable. Internships can also be a great way for you to gain valuable experience.
Bachelor's degrees are the most popular requirement for entry-level social media marketing jobs. Employers may require a marketing diploma, but others will accept vocational school training certificates. If you aren't sure what you can expect from your education, you might consider attending a bootcamp in social media marketing. You'll have the opportunity to learn directly from industry professionals and get hands-on experience.
In-house marketing
One advantage to an in-house job as a marketing professional is the possibility of learning about many industries while working within one company. This allows you to learn from different industries and share best practices. Since in-house companies usually have different clients, you'll need to learn about the nuances of each one, as well as the needs of each one. Regular meetings and brainstorming are encouraged in agency environments, which can help you gain skills in many different areas of marketing.
An opportunity to become a specialist in a particular area of marketing or to learn from experienced colleagues can be found in working for a marketing agency. As you are not in control of budgets and timelines, it can be stressful to work for a marketing company. It is important to know that you won't be able to direct a campaign's direction. You must also be prepared to work under pressure and meet deadlines. Some people are more comfortable working under pressure than others. Others might prefer a structured environment.
Agency marketing
There are many things you should consider if you are interested in a career as a marketer in agency marketing. Many agencies offer a supportive and entrepreneurial environment, which allows you to move up from an intern to an account manager or art director. Because of the agency structure, it is not unusual for employees to change agencies. Agency marketing careers can be very lucrative.
Agency marketers are responsible for developing a client's brand and/or service. You will be working with like-minded marketers in many different disciplines. You'll have many opportunities to grow and develop, whether you're involved in fast-moving consumer products or campaigns for charities.