Your personal touch is key to a successful email campaign. Keep it friendly and casual, and don't try to guilt trip people. Do not assume they won't respond to your email. You will waste your follow-up time if they don’t.
Personalization
Personalization is the practice of tailoring your content to your audience's interests and pain points. If you are a gym equipment retailer, you could send your customers an email directing them to a landing site about the various types of equipment that you have. Personalization is especially helpful if you know your customers' preferences for products such as exercise gear, dumbbells, weight belts and gloves.
There are several options to personalize emails. The best option is to address each person by name. This will make emails feel more personal. You can also personalize your emails with a buyer persona. This personalization can be based upon a person's income and gender as well as their location.
Mutual interest
It is crucial to share a feeling that there is mutual interest in your networking emails. Being open and honest is key. However, it is important to be clear about what your requirements are. You might get offered something else than what you requested. This is why it is important to be specific about what you want. You can ask for a meeting if you are clear about the time and what you want. It is important that you send both versions. This will enable you to see what works and which doesn't.
Include the name of the person you are interested in knowing if they're in your message. This will build trust between you. It may help to mention that you went to school together. You can also mention your job title to let the recipient know you have similar interests.
The most heartwarming subjects
Heartwarming subject lines will increase your network email's open rate. These subject lines should be unique and friendly. You should include a link relevant to your message. Ask the recipient for their opinion or to suggest something that might interest them. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
An excellent way to increase open rates is to include a book recommendation as part of the subject line. This way, recipients will feel inspired to open your message and read what's inside. Moreover, subject lines are the first thing that your recipient will see when receiving an email.
Reliable compliments
Sending networking emails is a great way to share genuine compliments. Authentic compliments are those that are based on personal experience. They aren't made up to seem flattering. These messages can be sent out to people you are familiar with and can improve your response rates. You might also tell them something that inspires you about their work.
While compliments are a difficult part of networking emails they must not be taken as negative. You want your compliments to come across as a sincere admiration and motivation. It is important to be specific in your compliments, so that the person who received them can reply.
Mailshake
Mailshake, an email marketing system that delivers networking emails and improves deliverability is the best choice. Mailshake comes with a detailed manual and an easy-to-use API, which allows you to automate and customize your email campaigns. It can also integrate with over 100 third party applications such as Slack. ManyChat. Zoom. and Excel. It also offers A/B testing, which can be used to segment your outreach efforts.
To make a networking email successful, you must balance volume and personalization. Don't go overboard, as this approach is likely to come across as inauthentic and impersonal. Instead, make sure you connect with enough people in order to have an impact.