There are many career options for those who want to pursue a career as a marketer. There are three options: In-house, freelance, and social media marketing. In-house management is an option if you want to manage marketing efforts for the whole company. This type of work offers many benefits, and is a good choice if you are passionate about marketing.
Freelance marketing
If you're interested in freelance marketing as a career, you have several options. You can either set up your own freelance website, or you can use a freelancer platform like Upwork, where companies outsource tasks to freelancers. However, if you're just starting out, you may not be able to find retainer clients until you've gained some experience.
You will need to be familiar with Google Analytics and SEO if you are interested in freelance digital marketing. Also, freelance marketers need to know how audit websites and look for reasons for low conversions and bounce rates. To make the right decisions, freelance marketers must also be adept at gathering and analysing data.
Email marketing
An email marketer's role is highly specialized. It involves designing and running targeted campaigns. These campaigns should be designed with click-through and connectivity in mind. An email marketer may also be familiar with social media marketing. There are many career paths in email marketing.
The email marketer must learn to write copy and analyze marketing campaigns. They can then become a manager of a group of marketers. Many people choose to become market researchers or managers of whole marketing departments.
Social media marketing
Experience and extensive training are required to be successful in social media marketing. It requires leadership skills and motivation. Some of the key skills that are essential for social media managers are a comprehensive knowledge of social media platforms, budget management skills, and an ability to foster professional relationships online. While many employers prefer applicants with a bachelor's degree or higher, associate degrees, certificates, and bootcamps are also acceptable. Internships are a great way of gaining experience.
A bachelor's is the best education requirement for entry level jobs in social marketing. Some employers require marketing degrees, while others may accept training certificates from vocational colleges. A social media marketing bootcamp is a great option if you don't know what to expect. Here you will be able to interact with professionals in the industry and get real-world experience.
In-house marketing
In-house marketing is a great way to learn about different industries while working at one company. This allows you to learn from different industries and share best practices. Because in-house businesses often have many clients, it is important to understand the unique needs and nuances of each. Regular meetings and brainstorming are encouraged in agency environments, which can help you gain skills in many different areas of marketing.
A marketing agency can be a great place to get specialized training and learn from other talented people. It can be stressful to work in a agency because you have no control over the budget or the timeframes. You also won't have the final say on the direction of a campaign, so it's important to be prepared for working under pressure and meeting deadlines. Some people thrive in pressure while others may prefer a more structured environment.
Agency marketing
There are many things you should consider if you are interested in a career as a marketer in agency marketing. These companies often provide an environment that encourages creativity and meritocracy, making it possible to go from intern to account manager to artist director. It's common for people to move between agencies because of the shared agency structure. Agency marketing careers can be very lucrative.
Your role as an agency marketer is to help clients develop their brand or services. You will work with other marketers from a variety of fields. No matter if you are working with consumer goods that move quickly or campaigns for charities, there will be many opportunities to grow.